Writers and Editors at AWE365

At AWE365 we only publish content written by people for people. While AI can be a useful tool it is no substitute when it comes to writing. And we don’t use any old people, oh no, that would not be good enough. The writers and editors at AWE365 are experts in the action sports they write about and in most cases have been to the destination they are commenting on.

How to become a travel writer 5 adventure travel writing tips Flickr CC image by wuestenigel

From pro athletes to action sport instructors and guides, AWE365 use writers who know what they are talking about. We also have writers and editors who never reached competitive heights, but are highly competent and knowledgeable in the activities they write about.

But not every writer for AWE365 needs to know an activity inside out. It would be tough to write a beginners lesson review if you have been in skis for 20 years. So we also use writers and editors who have training and/or experience in writing and journalism who are game for activities and adventures.

Writers and Editors at AWE365

Below are the people who fill AWE365 with content:

Luke Rees: Writer and Editor at AWE365

  • Regular Activities: Snowboarding, Mountain Biking, SUP, Trail Running, Cycling, Hiking/Walking, Camping, Splitboarding, Yoga, Gym, Trampolining,
  • Infrequent Activities: Kayaking, Surfing, Wakeboarding, Skateboarding, Trekking, Climbing, eBiking, Fishing, Overlanding, Sailing, Scuba Diving, Snowshoeing, Scrambling, Football, Cricket, Tennis, Squash, Orienteering
  • Activities tried (and enjoyed): Skydiving, Bungee Jumping, Paragliding, Hang Gliding, Canyoning, Coasteering, Rafting, Canoeing, Caving, Dogsledding, Snowmobiling, 4×4, Abseiling, Bodyboarding, Bouldering, Horse Riding, Hot Air Ballooning, Jet Ski, Mountaineering,Paintball, Parasailing, Quad Biking, Scootering, Skiing, Sledging, Snorkelling, Via Ferrata, Water Skiing, Windsurfing, Ziplining, Curling, Volley Ball, Golf

As the founder of AWE365 Luke is our most prolific contributor, writing and editing more content than the other authors combined. He did not get into writing until in his thirties, prior to that he had worked in marketing after university, and then had a successful career in sales that helped fund his passion for travel and adventures.

Luke Rees Japan snowboard holiday in Hokkaido Photo by Antti Hentinen cropped

Luke’s Sliding Doors moment came when his snowboard was stolen. Having recently had a baby he was a little hard up. Rather than shell out on a new set up he contacted Raven Snowboards and offered to review the Raven Core Snowboard on the AdventureSportsHolidays.com blog.

From this he discovered not just a love for writing but a little talent. He has since written for many winter sports publications, travel magazines and websites, including InTheSnow, Family Traveller, Love the Mountains and Snowboarding Days. In 2017 Luke won an award by France Montages for the best online article about the French Mountains.

Luke’s major sporting passions are snowboarding, mountain biking and paddle boarding. Be he also loves hiking, camping and running. He has tried most other types of extreme sport and enjoyed them all. He is a qualified diver, can wakeboard, surf, skate, sail and climb to varying degrees of competence!

Travel wise Luke spend four years in his twenties exploring the world, taking in much of Europe, Asia, Oceania and North America. Since starting AWE365 he has gone on a press trip roughly once a month, trying even more activities all over the world. He’d love to see more of Africa and to visit South America for the first time.

Luke attends many travel shows and media events and has become a respected member winter sport and adventure travel industry. He’s been a guest on the Ski Podcast, the White Out Podcast and been involved on local BBC radio in a discussion about extreme sports.

Saalbach mountain biking review by Luke Rees Photo credit Matt Ray @adventurefella www.adventurefella.com

LinkedIn: www.linkedin.com/lukerees
Facebook: www.facebook.com/luke.rees
AWE365 content: awe365.com/author/luke

AWE365 Team

If you spot AWE365 Team as the author that means this piece of content was a team effort involving at least two writers.

This happens in some ‘top 10’ and ‘best of’ articles. We discuss the destinations or activities to include as a team, then we then each write about those parts we know. An editor then gives it a comprehensive edit to maintain continuity and style. So it is a proper team effort.

Sometimes the AWE365 Team author is used because it is an old article that has been amended many times. For example, an article from the early days of AdventureSportsHolidays.com would have been updated by one of their team every few years. When AWE365 took over that content nearly 10 years ago it would have been edited and updated before being re-published.

Finally from time to time we have writers that prefer not to be identified. One is an old surf pro who likes to write controversial posts, such as the ugliness and art of surfing for money. They have asked for their name to be kept off the article so we respect that and classify it as AWE365 Team.

adventure travel copywriting service flickr image by Tommy Pixel

AWE365 Content: awe365.com/author/aweteam

Elsa Powell-Dooley

  • Regular Activities: Skiing, Mountain Biking, Ski Racing, SUP, Trail Running, Cycling, Hiking/Walking, Camping, Yoga, Street Dance, Gym, Swimming, Bouldering
  • Infrequent Activities: Kayaking, Rock Climbing, Surfing, Trekking, eBiking, Hockey, Netball, Spin, Volleyball, Track Running, Sledging, Athletics, Scrambling 
  • Activities tried (and enjoyed): Canyoning, Rafting, Canoeing, Snowmobiling, Abseiling, Bodyboarding, Horse Riding, Jet Ski, Mountaineering, Paintball, Quad Biking, Snorkelling, Wind Surfing, Ziplining, Skateboarding, Squash, Wakeboarding, Fishing, Sailing, Scuba Diving, Cricket, Golf, Gymnastics, Tennis, Badminton, Hydrospeeding, Ice skating, Curling, Snowboarding, Parasailing, Trampolining, Orienteering

Elsa Powell-Dooley is a British alpine ski racer, carving her path in the competitive world of ski racing, after starting at the late age of 18. Through hard work, Elsa achieved success in the sport. Over the past five seasons, Elsa has had six international podiums.

Introduced to skiing at age 6 during a family trip to the Alps, Elsa was captivated by the rush of speed and being surrounded by nature. From that moment on, she was hooked.

The outdoors has always fascinated Elsa. She’s an enthusiastic hiker, mountain biker, paddleboarder, swimmer and long-distance runner (to name a few). As a ski racer, she’s learned the value of staying fit, and spending hours in the gym to maintain her strength. This has taught her a lot about the human body and the importance of health and fitness.

Interview with Elsa Powell-Dooley British alpine ski racer GS

Ski racing has opened up exciting travel opportunities for Elsa. During the winter season, she finds herself in various destinations like Italy, France, Austria, Germany, Slovenia, and beyond to compete in races every weekend. In the off-season, she explores further to reach locations such as Chile and Sweden for camps, which have been incredible experiences. These journeys have not only allowed her to compete but also taught her valuable lessons in efficient travel and optimal ways of transporting ski equipment across the globe.

In addition to her athletic endeavours, Elsa is also venturing into the world of writing. Despite facing challenges due to dyslexia, she  loves to share her experiences and insights with others. Drawing inspiration from her journey, Elsa’s writing reflects her unique perspective as a skier, outdoor enthusiast, and creative thinker. With guidance from the AWE365 team, she’s honing in on her writing skills.

Elsa loves to be creative. From self-taught skills in stop-motion animation and video editing to a love for music and food, she thrives on exploring and learning new skills.

Looking forward, Elsa remains committed to her passion for ski racing, setting her sights on continued growth and success in the upcoming season. She’d also like to focus on her creative and writing pursuits.

With a fearless attitude, she encourages others to pursue their dreams, regardless of age or circumstance.

Interview with Elsa Powell-Dooley British alpine ski racer slalom

If you’re interested in following her next adventures, check out her socials:

Instagram: elsaskidooley
TikTok: skidoo1999
Website: www.elsapowelldooley.wixsite.com
Elsa on AWE365: awe365.com/author/elsa-powell-dooley

Paul McWilliams: Writer and Editor

Paul trained as a journalist at Brighton MET and soon began work in copywriting, blogging, adventure and travel writing. This flexible approach to writing and editing meant he could travel and work to base himself wherever he liked. In recent years I’ve lived in Brighton, Berlin, Belgrade and now near Lisbon.

He has edited magazines, putting together and creating monthly issues, using a varied skill set as well as editing and publishing tools, including Adobe InDesign. He’s worked as a freelance writer and editor for a range of clients, including multinationals like Jeep, Dodge and British Gas. This includes writing travel and sports articles for a variety of online and print publications.

Paul McWilliams cycling in Nicaragua image by Tamsin Ross Van Lessen

Paul’s has a passion for travel, including documenting his adventures overlanding in Central America for AWE365. Combining travel with a love of sports means Paul is perfectly suited to writing for AWE365. His main sports are surfing and cycling but he also contributes about hiking, kitesurfing, sailing, kayaking, paragliding and much more.

Check out Paul McWilliams on Linkedin: linkedin.com/in/paul-mcwilliams
Paul on AWE365: awe365.com/author/paul-mcwilliams/

Annette Lyn O’Neil: Writer

As the editor of British Skydiving, Annette is a mainstay of the skydive community. She has written for AWE365 on air sports such as paragliding, skydiving, speed flying and BASE jumping, all of which she does. Other publications of note include, Parachutist Magazine and USHPA Pilot, Red Bull Adventure, Blue Skies Mag, Dropzone, Whole Life Times and Dropzone.com.

Annette was the first female to achieve BASE – building, antenna, span and earth – in just four jumps, and one of the first athletes to skydive in all 50 US states in one trip. And overall has logged hundreds of BASE jumps, skydives and flights. Annette is also into rock climbing, skiing and slacklining and her thirst for extreme sports shows no sign of slacking.

Find out more at: annettelynoneil.com
Instagram: www.instagram.com/nettenette
Annette on AWE365: awe365.com/author/annette

Patrick Thorne: Writer

Patrick Thorne is also known as The SnowHunter. He has been a full-time, year-round, ski travel writer for more than 30 years. Author of many books, he has skied all over the world visiting more than 250 ski resorts at least twice, and hundreds of others at least once.

Best Japanese Ski Holiday in Niseko 6 Image Courtesy of Patrick Thorne

In that time, Patrick, has built the world’s largest database of ski resort information, holding data on more than 6,000 ski areas in 80 countries; become the world’s most published ski travel author; written more than 20,000 ski news stories; set up SaveOurSnow.com – an organisation dedicated to fighting climate change in ski resorts and much, much more besides.

Patrick is the editor on InTheSnow magazine, the UK’s most read ski publication in print and online. His past client list includes everyone from the BBC and Microsoft through to the International Ski Federation. He has previous been named, “One of 20 people to know in ski,” by The Sunday Times.

Find out more at: www.thesnowhunter.com
LinkedIn: www.linkedin.com/in/patrick-thorne
Patrick on AWE365: awe365.com/author/patrickthorne

Tez Plavenieks: Writer

As a freelance water sports writer and the editor of both Windsurfing UK and Stand Up Paddle Mag, Tez is a great addition to the team. He covers water sports from foiling through to siton kayaks. Based by the beach on Hayling Island, UK he is always available to test new kit on the water. With his expert knowledge you’ll regularly spot Tez featured in magazines contributing gear and travel content.

Find out more at: tezplavenieks.com
LinkedIn: www.linkedin.com/in/tez-plavenieks
Patrick on AWE365: awe365.com/author/tez

What is windfoiling My experience of windsurf hydro foiling Foil Gybe by Tez Plavenieks

James Hardiman: Writer

James provided us with a lot of sailing content in the early days of AdventureSportsHolidays.com. James is the owner of Alpine Elements and Ocean Elements two action sport travel businesses that provide skiing and sailing holidays – plus a lot more. As an accomplished sailor, James raced between the UK and the Azores, blogging about the journey through us.

LinkedIn: www.linkedin.com/in/jameshardiman/
James on AWE365: awe365.com/author/james-hardiman

Kris Goodbody: Writer

Kris is a life long outdoor sports enthusiast. He mainly writes about kitesurfing on AWE365, with a little surf, safari and general travel thrown in for good measure. He is a qualified kitesurf instructor from Ireland and now runs a team of water sports instructors based between Dublin and Co. Mayo.

LinkedIn: www.linkedin.com/in/kris-goodbody
James on AWE365: awe365.com/author/krisg

kitesurfing Tantrum by Kris Goodbody

Jeff Rhodes: Writer

In the early days Jeff was the resident surf expert at AdventureSportsHolidays.com. A lot of his content has been updated and republished on AWE365.com. Unfortunately details of Jeff’s, surf career and contact details have been lost in the depths of time… Jeff if you are reading this please get in touch!

Jeff on AWE365: awe365.com/author/jeff

Cara Rees: Writer

Cara is a qualified scuba diver and keen surfer who loved to travel. She started writing for us to document learning to surf, and the process of going from a non-diver to divemaster. As a keen traveller she is always visiting new destinations for adventures and has written about travelling through Central America and South East Asia.

Cara on AWE365: awe365.com/author/caraleerees


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