British brand We Are Horizontal is an exciting new, independent, apparel brand for skiers and snowboarders. At AWE365 we’re always excited to see new companies from the UK, so were delighted to carry out this review of the Shred Softshell Hoodie.
New British brand We Are Horizontal is the brain child of Stewart and Lesley. After a decade of being seasonaires and living the dream, they decided to turn their passion into a business. Stewart has a print and design background so the creation of We Are Horizontal was the logical next step.
With a blend of street style and slope fashion, the Shred Softshell Hoodie is versatile and looks good. We Are Horizontal have used their design and print skills and experience on the slopes to create a stylish but practical hoodie.
Out of the box I immediately liked the olive colour and simplistic design. The large black logo on the front works well and is understated rather than being over bearing. I also admire the little touches such as the brown sewn-on logo patch at the bottom.
To complete the street look, the shred softshell hoodie has a front pocket pouch. The pouch is oversized to give ample room to slide your hands in while still wearing your ski gloves
The main feature that We Are Horizontal have added is the built-in interchangeable face masks. The face masks come in a variety of different sizes and are fixed to the hoodie using popper buttons.
It can take a little getting used to at first, but once in position they work well. I can take the Shred Softshell Hoodie off and put it on without removing the face mask.
There are a good variety of designs to choose from.
The hoodie is oversized in length which makes it ideal for the slopes. This review of the Shred Softshell Hoodie was carried out during mild weather. And this is what it is ideally suited to.
It is well insulated with a quilted inner layer to keep the cold out. But does have a couple of button holes for underarm ventilation to stop you overheating. This feature is not as effective as zipped underarm ventilation, but better than nothing.
Having said that, you could use the hoodie as a midlayer under a shell jacket to keep you extra warm during colder weather.
What I like about the hoodie is it’s simplistic design. Plus We Are Horizontal have added useful features without trying to add all the bells and whistles.
A good example of this is a well positioned lift pass pocket on the arm and thumb holes in the cuff. The hood is also oversized to make it helmet compatible.
It is always good to see new British brands hitting the snow sports market. It is a tough industry to be in but it seems that British Brand We Are Horizontal have the right blend of passion and experience to make it work.
The Shred Softshell Hoodie is simplistic, stylish with well thought out features. It comes in either black or Olive Green at a tad expensive price of £90.
However, it can be used instead of a jacket in milder weather as unlike a normal hoodie, it is shower / snow proof. Plus it can be used as a midlayer in colder weather beneath a shell jacket. So it’s versatility makes it a good value purchase.
For more info and to purchase the Shred Softshell hoodie go to: www.wearehorizontal.co.uk/