Oct 22, 2023 BY Mark Pawlak
When it comes to outdoor and adventure sports, functionality often takes precedence over fashion. Historically, adventure gear has leaned heavily towards function, sometimes at the expense of form. However, the tides have long changed, and the industry has lots of fashionable adventure gear blending style with substance.
Brands like NorthFace have already made a mark in the fashion world, becoming popular among various subcultures like casuals and ravers. In fact, there’s been a lot of crossover from outdoor gear to high fashion, Gucci even partnered with NorthFace at one point…
From big parkas to fleece jackets and quilted check shirts, plenty of outdoor gear has found its way to the street – or at least being used for inspiration. Surfware has long been fashionable, thanks to its casual beach style and fat fleeces, and there’s plenty of trekking trainers and approach shoes on the ground too.
Sealskinz, a British brand renowned for its waterproof accessories, has recently ventured into the apparel/ fashion sector. Acquired by Ted Baker founder Ray Kelvin, the company is now offering its first-ever ‘Vitae’ apparel collection. This move signifies another example of a shift in the outdoor gear industry, where lines between fashion and functionality are well and truly blurred.
Sealskinz has long been a trusted name in the outdoor gear and adventure sports market, known for its high-quality gloves, hats, and three-layer socks.
Their recent expansion into apparel is not just a business move but a statement that style and substance can coexist. With the backing of Ted Baker’s fashion expertise, Sealskinz is hoping to redefine what adventure gear can be.
Let’s see what they have to offer with a couple of mini product reviews
The Lynford Bucket Hat is constructed with a three-layer fabric that offers complete waterproofing. It also features a breathable membrane and a moisture-wicking inner layer, ensuring comfort in all weather conditions.
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The hat, featuring a trendy bucket design, is not only a fashionable accessory for your outdoor escapades but also offers protection from the elements. Whether you’re sailing, hiking, or simply out and about in unpredictable weather, its waterproof nature ensures you’re stylishly covered for any adventure.
The Hingham Tee is made of a blend of polyester and elastane, offering UV protection and moisture-wicking capabilities. The shirt is designed for a comfortable fit, allowing for a full range of motion during activities.
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With its nautical look and SPF protection, this tee is perfect for water-based activities like sailing, kayaking, or even a day at the beach. The UV protection ensures that you can enjoy your time under the sun without worrying about harmful rays, making it a useful casual item for any outdoor enthusiast.
Sealskinz is proving that adventure gear can indeed be fashionable without compromising on quality and functionality, showing that you don’t have to sacrifice style for substance. Interested in finding out more? Here’s the rest of the new Sealskinz range.
In the evolving landscape of adventure gear, the marriage between functionality and fashion happened some time ago. So, yes, adventure gear can be fashionable and outdoor clothing can be cool – in fact brands have long recognized the demand for stylish gear that works outdoors and on the street.
The industry lost its traditionally utilitarian image a while ago in favor of one that celebrates both style and substance; so fortunately consumers like you don’t have to choose between looking good and staying protected when outdoors.
So can outdoor clothing be cool? Let us know your thoughts in the comments below. And head to their website if you want to pick up some fashionable adventure gear by Sealskinz: www.sealskinz.com
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