Best UK ski PR agencies: Top 5 snow sport public relations companies

Jul 01, 2021 BY Mark Barber

The ski and snowboard industry in the UK is big business and finding the right PR company can be a minefield! We explore the best UK ski PR agencies and identify the top 5 snow sport public relations companies in Britain.

Review of different types of midlayers for skiing Pexels royalty free image

We have excluded any of the big marketing brands that incorporate the winter sports industry as part of their expansive repertoire. The PR companies on our list are run by people who live, eat and breathe skiing or snowboarding.

The UK ski and snowboard industry is small and you need to be using someone on the inside of the loop if you want to succeed. Plus these boutique ski PR agencies are often involved in other ski related media services. For example writing for magazines, running ski websites, winter sports podcasts, voice over services and more.

Top 5 snow sport public relations companies

In no particular order, these are the 5 best UK ski PR agencies for the winter sports industry:

Ski Press

Ski Press is a public and media relations company and part of the Mountain Press group that was established in 2011. Run by skiers, cyclists and outdoor enthusiasts, its purpose is to help destinations, brands and travel companies share news and tell stories to a wide audience of consumers.

Whilst Ski Press is focused on winter sports, Mountain Press covers the growing summer market that includes mountain biking, road cycling, hiking, climbing and many other activities that can be enjoyed in the mountains.

best UK ski pr agencies Image courtesy of Ski Press

The team at Ski Press all have one thing in common – their knowledge and passion for the winter sports industry and the mountain environment. Combined with years of journalist and PR experience, it means a winning formula for any mountain and ski related business, whether gear or travel related, looking to get its name out there in the media and public domain.

We help brands and businesses in the mountain travel and equipment sector secure media exposure across a wide variety of publications including national newspapers, ski and lifestyle magazines, travel publications and respected blogs, as well as generating social media content across multiple platforms.

The team has extensive understanding and knowledge of ski resorts, the industry and the media organisations who are writing and promoting holidays and gear in the travel and winter sports sector for the UK market.

Ski Press is headed by Rob Stewart. Rob has been in the ski industry for over 25 years, spending many seasons coaching and skiing in the Alps and New Zealand before settling in the UK where he co-founded Ski Press in 2011.

Rob is considered as the go-to person in the UK ski industry. Ski Press definitely deserve a placing in the Top 5 snow sport public relations companies in Britain.

Services Ski Press Offer

  • Ski Press and Mountain Press offer a number of services for its clients, including:
    Media relations that includes press releases and media packs
  • Press trips and fam trips
  • Media events in the UK and overseas
  • Trade and consumer show support
  • SEO and PPC campaigns
  • Content, copywriting and social media
  • Marketing strategy and automation

Ski Press Clients

Clients include destinations, travel companies and brands…

  • Crans-Montana, mountain resort in Switzerland
  • Les Gets, mountain resort in France
  • Maier Sports, outdoor and ski clothing brand
  • Action Outdoors and UCPA, summer and winter courses and holidays in France
  • Terrésens, French property developer (UK office)
  • SkiWeekends, ski tour operator
  • Mountain Heaven, chalet operator
  • Henry’s Avalanche Talk, snow safety organisation
  • Peak Feeling Ski, French travel agent
  • Alpine French School, language school based in Morzine
  • Elevation Alps, chalet operator in Morzine
  • James Orr Heliski, specialist heliski operator
  • Snoworks, ski courses in Tignes
  • Warren Smith Ski Academy, ski courses in Verbier
  • Dan Egan, legendary extreme skier

Ski Press

Ski Press Contact info:

For all enquiries please contact Rob Stewart
email: [email protected]
Tel: +44 (0)7543 799338
websites: |

Vanessa Fisher PR

Vanessa has worked in the ski and travel industry for 20+ years! Vanessa Fisher PR is a boutique PR agency with a focus on travel and lifestyle. She has accumulated the best contacts for media across all platforms over this time and is as comfortable working with a journalist on a national title, as with a blogger with huge reach on social media.

Considered one of the best UK ski PR agencies Vanessa runs a number of freelance Ski PR and Travel PR accounts. Previous PR clients include the Ski Club of Great Britain where Vanessa established the PR department and managed all of their crisis PR and destinations for example, Les Menuires, Saint Martin de Belleville, Val Gardena in Italy and Arc 1950. She has worked on bespoke projects including hotel launches for example L’Armancette 5* in Saint Nicolas de Veroce.

Top 5 British snow sport public relations companies - Vanessa Fisher PR

Vanessa offers a full range of expert PR services, but with the flexibility and economies of a small business. She handles all media enquiries herself and does not delegate to juniors. She sometimes works with associate PRs should she need assistance with UK events or overseas group media visits.

Vanessa’s PR fee does not pay for large offices and bloated expense accounts – but they do claim to secure you the very best PR services in the winter travel industry.

Vanessa has her own website where her clients receive extra exposure: She enjoys blogging from her adventures when she travels and shares media coverage across her social media platforms.

Being passionate about winter sports and outdoor living, Vanessa has travelled extensively throughout the Alps, Dolomites, Pyrenees and North America and spent a season, 1996-7 living, skiing and travelling in and around Banff, Alberta, Canada.

Vanessa loves the outdoors and she is co-owner of Boat Rental Thames, renting paddleboards, kayaks, canoes and electric boats on the River Thames. Vanessa likes to work out regularly, has recently taken up yoga and has a keen interest in exercise and nutrition. An ex-dancer Vanessa is a regular theatre go-er with a passion for dance. She is currently training for the London Marathon.

Best PR Companies in the UK for the Snow Sports Industry - Vanessa Fisher PR

Vanessa Fisher PR Services:

  • Press Release Distribution- Create compelling news – Press Release Writing and Distribution,
    pitching stories, working with freelance and in-house press.
  • Hotel Launches – launch strategy to tell the best story, engage with media
  • New Tourism/Destination Launch – PR strategy to tell the best story, engage with consumers
  • Press Trips/Fam Trips – Press and Fam visits – from initial invites to full itinerary logistics, flight
    bookings, transfers, group visits and individual bespoke visits. I make it happen.
  • Partnerships – I can connect tour operators with destinations, press with Tourist Offices, brands with events and more!
  • Event organisation – from venue selection, design & distribution of invites, managing media lists, catering selections, event planning etc
  • Content Creation/SEO – can work across all platforms on social media including blog content/copy writing and proof reading
  • Agency Support – I work with larger PR agencies when they need support from a Freelance PR on an ad hoc basis
  • Budget Management – can work within fixed PR budgets, can adapt to project fees and day rates for smaller projects. Euro bank account for ease of payments from European clients

Vanessa Fisher PR Clients:

  • Les Menuires & Saint Martin de Belleville – French Ski Resorts within The 3 Vallees
  • Arc 1950 [Plus for summer 2021 Maternity cover for full region Les Arcs] – Family Ski Resort
  • Mabey Ski – Specialists in wintersports Adventures in Canada, Japan, Italy and New Zealand
  • Annecy Mountains and the Aravis – French region from Lake Annecy to the Aravis Mountain villages of La Clusaz, Le Grand Bornand
  • Val Gardena – Italian ski destination in the Dolomite Mountains
  • Boat Rental Thames – SUP, Kayak, Canadian Canoe & Electric Motor Boat Hire on River Thames near Marlow

Vanessa Fisher PR logo - Best UK ski PR agencies

Vanessa Fisher PR Contact Info:

Tel: +44 7957 618525
Instagram: @vanessaafisherpr
Twitter: @nessfisher
Facebook: vanessafisherPR
Linkedin: vanessa-fisher-8b961911

Media Contacts PR

Our next company on the best UK ski PR agencies list is Media Contacts PR. A boutique public relations consultancy representing international and domestic travel, hospitality and leisure brands.

Established in 1994, it has been based in Oxfordshire since 2004. Areas of expertise include hotels, luxury villas and resorts, wellness retreats, serviced apartments, ski, golf, activity/adventure holidays, tourist offices and tour operators.

Best PR Companies in the UK for the Snow Sports Industry - Media Contact PR

Over the years, the consultants have built an invaluable network of contacts across print, digital and influencer media. This they continue to extend and update in response to the changing media landscape. The target is an engaged audience with an active interest in travel, gastronomy, adventure, ski, golf, family, health and culture.

Strong communications campaigns are exclusively tailored for each client with commitment, flexibility and precise targeting. A friendly and intelligent approach works for client and media. The priority is a high return on investment, achieved through positive exposure and enhanced public awareness.

Best PR Companies in the UK for the Snow Sports Industry - Media Contact PR

Media Contact PR Clients have included:

  • SalzburgerLand region of Austria including Saalbach-Hinterglem-Leogang, Zell-am-See-Kaprun, Obertauern, Gastein, Hochkönig, Grossarl, Filz
    moos and a variety of individual resorts
  • Mürren, the highest resort of the Bernese Oberland in Switzerland
  • Valloire – a classic Savoyard village in Maurienne region of the Savoie Alps, France
  • Alta Badia and Val Gardena in the Italian Dolomites
  • Collineige, leading tour operator for high quality chalets in prime locations throughout Chamonix
    Naturhotel Forsthofgut in Leogang, Austria luxury 5* ski-in/ski-out family hotel on the Asitz piste
    A wide selection of luxury ski hotels throughout the Austrian Tirol including, TOP Hotel Hochgurgl, Spa Hotel Jagdhof in Neustift, Hotel Restaurant Spa Rosengarten in Kirchberg/Kitzbül
  • An extensive variety of high end hotels in the Relais & Chateaux portfolio in the premier ski resorts of Europe

Media Contacts PR logo - Best UK ski PR agencies

Media Contact PR Contact Info

Jane Parritt
Tel: +44 (0)1367 820 766
Mobile: +44 (0)7957 148 944
Email: [email protected]
Twitter: @MediaContacts_
Instagram: @MediaContacts

Paddy PR

Paddy PR is an events and representation company specialising in helping tour operators to meet and work with the press in a cost effective and targeted way. The owner, Paddy Daly, originally ran the PR services of ABTOF (Association of British Travel Organisers to France) developing a range of events, contacts and PR services tailored to the needs of specialist holiday companies.

The association was eventually wound up but there was still a strong demand for the networking events, so Paddy PR took on the organisation of them directly. For ski and winter sports companies the annual event ‘Ski Launch’, takes place in the second week of September and is open to all ski companies, tourist offices, resorts and suppliers.

Best PR Companies in the UK for the Snow Sports Industry - Paddy PR

The format is a morning ‘Industry Only’ seminar, followed by a networking aperitif and seated three course lunch with the press. Ski companies and suppliers change places after each of the courses (to a set plan) to ensure relaxed, yet effective one to one discussions.

The event has grown from just 25 attendees in 1997 to almost 100 in 2019. It includes companies involved with skiing in France, Italy, Switzerland, Andorra and Iran! Ski Launch 2021 is planned for Tuesday 14th September.

I have been on these events a few times over the years and it really is a fantastic networking opportunity for companies in the industry to meet up with journalists over a relaxed meal and drink. Paddy PR is an easy choice entry on our list of the Top 5 snow sport public relations companies in Britain.

Drawing on almost 25 years of experience, Paddy PR’s portfolio of services includes the organisation of press trips, private dining events/ launches, writing and distribution of press releases, copy writing, brand development and representation services.

Best PR Companies in the UK for the Snow Sports Industry - Paddy PR

Paddy PR Clients

Winter sports clients include/have included tour operators such as:

  • Family Ski Company
  • Mountain Heaven
  • Ski Weekender
  • Powder N Shine
  • Ski Talini
  • Ski and summer Morzine
  • Mindful Mountains
  • Axiski
  • Resort of Les Menuires.

Now based in France, our UK limited Company (Reg No 8754005) runs alongside our French company (SIRET 848 191 631 ) allowing Paddy PR to provide services in the UK and Europe, working in Sterling or Euros. Paddy is always happy to talk through ideas and aspirations with anyone involved with the mountains in winter, or summer, or both!

Paddy PR - Best UK ski PR agencies

Paddy PR Contact Info

E-mail: [email protected]

Heaven Publicity

Last but not least on our list of the best UK ski PR agencies, we have Heaven Publicity. Armed with a bulging list of impressive clients, Heaven Publicity are the heavyweights of the snow sport public relations companies in Britain.

Founded by Lynsey Devon in 2011, Heaven Publicity is a forward-thinking, energetic team of PR, marketing and digital specialists whose passion for travel, creative flair and proven commercial acumen pack a powerful, results-driven punch. Together, they love the great outdoors and can often be found skiing, snowboarding, hiking, biking, cycling, surfing, SUP, coasteering, camping…

Heaven PR - Best UK ski PR agencies

Lynsey and her team (Cath, Rosie, Tim, Sharon, Emma, Jo & Eddie) have more than 100 years’ experience in creating innovative campaigns supported by exciting integrated strategies to amplify brand profiles and build reputations both on and off line.

They have top media contacts in the business; their clients’ messages will reach the right customers. And Heaven Publicity knows what activities and channels will help drive brands to stand out within an ever-competitive market, whilst working to tight budgets.

Most importantly, however, Lynsey and her team love what they do. How could they not when they’re able to showcase their exciting clients, visit some incredible places, and try new experiences, all while inspiring others to do the same?

Best UK ski PR agencies - Heaven Publicity

Heaven Publicity Clients

  • Al Fresco Holidays
  • Alpe d’Huez grand domaine Ski
  • Grenoble Isère Airport
  • Isère
  • Jackson Hole
  • Kitzbühel
  • La Plagne
  • Le Boat
  • Les Villages Nature Paris
  • Megève
  • Morzine Avoriaz
  • Pays de Gex
  • Ischgl
  • Pied A Terre Adventures
  • Pierre & Vacances
  • Portes du Soleil
  • Ski France
  • Snow Camp
  • Snowcarbon
  • Summer France
  • Austrian Tirol
  • Val d’Isère
  • Verbier

Heaven Publicity Logo - Best UK ski PR agencies

Heaven Publicity Contact Info

Office: 0203 763 5170
Email: [email protected]
Facebook: @heavenpublicity
Twitter: @HeavenPublicity
Instagram: @heavenpublicity

Best UK ski PR agencies – Final words

If you have a product or service and need to reach out to the UK ski industry and then I doubt that you need to look any further than this list of the best UK ski PR agencies.

"Sk Val Thorens" by wendihalet is licensed with CC BY-NC-ND 2.0. To view a copy of this license, visit

But what do you think? Do you own or know of a PR company that you believe should be on our list of the top 5 snow sport public relations companies in Britain? If so, please let us know.

Check out these excellent skiing holidays and snowboarding holidays worldwide.

England, Europe, Northern Ireland, Scotland, United Kingdom, Wales
Cat Ski / Board, Cross Country Skiing, Heli Ski / Board, Ski Touring, Skiing, Snowboarding, Splitboarding, Telemark
coverage, marketing, Media, PR, ski industry

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