The ski and snowboard industry in the UK is big business and finding the right PR company can be a minefield! We explore the best UK ski PR agencies and identify the top 5 snow sport public relations companies in Britain.
We have excluded any of the big marketing brands that incorporate the winter sports industry as part of their expansive repertoire. The PR companies on our list are run by people who live, eat and breathe skiing or snowboarding.
The UK ski and snowboard industry is small and you need to be using someone on the inside of the loop if you want to succeed in this business.
In no particular order, these are the 5 best UK ski PR agencies for the winter sports industry:
Ski Press is a public and media relations company and part of the Mountain Press group that was established in 2011. Run by skiers, cyclists and outdoor enthusiasts, its purpose is to help destinations, brands and travel companies share news and tell stories to a wide audience of consumers.
Whilst Ski Press is focused on winter sports, Mountain Press covers the growing summer market that includes mountain biking, road cycling, hiking, climbing and many other activities that can be enjoyed in the mountains.
The team at Ski Press all have one thing in common – their knowledge and passion for the winter sports industry and the mountain environment. Combined with years of journalist and PR experience, it means a winning formula for any mountain and ski related business, whether gear or travel related, looking to get its name out there in the media and public domain.
We help brands and businesses in the mountain travel and equipment sector secure media exposure across a wide variety of publications including national newspapers, ski and lifestyle magazines, travel publications and respected blogs, as well as generating social media content across multiple platforms.
The team has extensive understanding and knowledge of ski resorts, the industry and the media organisations who are writing and promoting holidays and gear in the travel and winter sports sector for the UK market.
Ski Press is headed by Rob Stewart. Rob has been in the ski industry for over 25 years, spending many seasons coaching and skiing in the Alps and New Zealand before settling in the UK where he co-founded Ski Press in 2011.
Rob is considered as the go-to person in the UK ski industry. Ski Press definitely deserve a placing in the Top 5 snow sport public relations companies in Britain.
Clients include destinations, travel companies and brands…
Vanessa has worked in the ski and travel industry for 20+ years! Vanessa Fisher PR is a boutique PR agency with a focus on travel and lifestyle. She has accumulated the best contacts for media across all platforms over this time and is as comfortable working with a journalist on a national title, as with a blogger with huge reach on social media.
Considered one of the best UK ski PR agencies Vanessa runs a number of freelance Ski PR and Travel PR accounts. Previous PR clients include the Ski Club of Great Britain where Vanessa established the PR department and managed all of their crisis PR and destinations for example, Les Menuires, Saint Martin de Belleville, Val Gardena in Italy and Arc 1950. She has worked on bespoke projects including hotel launches for example L’Armancette 5* in Saint Nicolas de Veroce.
Vanessa offers a full range of expert PR services, but with the flexibility and economies of a small business. She handles all media enquiries herself and does not delegate to juniors. She sometimes works with associate PRs should she need assistance with UK events or overseas group media visits.
Vanessa’s PR fee does not pay for large offices and bloated expense accounts – but they do claim to secure you the very best PR services in the winter travel industry.
Vanessa has her own website where her clients receive extra exposure: vanessafisher.com. She enjoys blogging from her adventures when she travels and shares media coverage across her social media platforms.
Being passionate about winter sports and outdoor living, Vanessa has travelled extensively throughout the Alps, Dolomites, Pyrenees and North America and spent a season, 1996-7 living, skiing and travelling in and around Banff, Alberta, Canada.
Vanessa loves the outdoors and she is co-owner of Boat Rental Thames, renting paddleboards, kayaks, canoes and electric boats on the River Thames. Vanessa likes to work out regularly, has recently taken up yoga and has a keen interest in exercise and nutrition. An ex-dancer Vanessa is a regular theatre go-er with a passion for dance. She is currently training for the London Marathon.
Tel: +44 7957 618525
Our next company on the best UK ski PR agencies list is Media Contacts PR. A boutique public relations consultancy representing international and domestic travel, hospitality and leisure brands.
Established in 1994, it has been based in Oxfordshire since 2004. Areas of expertise include hotels, luxury villas and resorts, wellness retreats, serviced apartments, ski, golf, activity/adventure holidays, tourist offices and tour operators.
Over the years, the consultants have built an invaluable network of contacts across print, digital and influencer media. This they continue to extend and update in response to the changing media landscape. The target is an engaged audience with an active interest in travel, gastronomy, adventure, ski, golf, family, health and culture.
Strong communications campaigns are exclusively tailored for each client with commitment, flexibility and precise targeting. A friendly and intelligent approach works for client and media. The priority is a high return on investment, achieved through positive exposure and enhanced public awareness.
Paddy PR is an events and representation company specialising in helping tour operators to meet and work with the press in a cost effective and targeted way. The owner, Paddy Daly, originally ran the PR services of ABTOF (Association of British Travel Organisers to France) developing a range of events, contacts and PR services tailored to the needs of specialist holiday companies.
The association was eventually wound up but there was still a strong demand for the networking events, so Paddy PR took on the organisation of them directly. For ski and winter sports companies the annual event ‘Ski Launch’, takes place in the second week of September and is open to all ski companies, tourist offices, resorts and suppliers.
The format is a morning ‘Industry Only’ seminar, followed by a networking aperitif and seated three course lunch with the press. Ski companies and suppliers change places after each of the courses (to a set plan) to ensure relaxed, yet effective one to one discussions.
The event has grown from just 25 attendees in 1997 to almost 100 in 2019. It includes companies involved with skiing in France, Italy, Switzerland, Andorra and Iran! Ski Launch 2021 is planned for Tuesday 14th September.
I have been on these events a few times over the years and it really is a fantastic networking opportunity for companies in the industry to meet up with journalists over a relaxed meal and drink. Paddy PR is an easy choice entry on our list of the Top 5 snow sport public relations companies in Britain.
Drawing on almost 25 years of experience, Paddy PR’s portfolio of services includes the organisation of press trips, private dining events/ launches, writing and distribution of press releases, copy writing, brand development and representation services.
Winter sports clients include/have included tour operators such as:
Now based in France, our UK limited Company (Reg No 8754005) runs alongside our French company (SIRET 848 191 631 ) allowing Paddy PR to provide services in the UK and Europe, working in Sterling or Euros. Paddy is always happy to talk through ideas and aspirations with anyone involved with the mountains in winter, or summer, or both!
Last but not least on our list of the best UK ski PR agencies, we have Heaven Publicity. Armed with a bulging list of impressive clients, Heaven Publicity are the heavyweights of the snow sport public relations companies in Britain.
Founded by Lynsey Devon in 2011, Heaven Publicity is a forward-thinking, energetic team of PR, marketing and digital specialists whose passion for travel, creative flair and proven commercial acumen pack a powerful, results-driven punch. Together, they love the great outdoors and can often be found skiing, snowboarding, hiking, biking, cycling, surfing, SUP, coasteering, camping…
Lynsey and her team (Cath, Rosie, Tim, Sharon, Emma, Jo & Eddie) have more than 100 years’ experience in creating innovative campaigns supported by exciting integrated strategies to amplify brand profiles and build reputations both on and off line.
They have top media contacts in the business; their clients’ messages will reach the right customers. And Heaven Publicity knows what activities and channels will help drive brands to stand out within an ever-competitive market, whilst working to tight budgets.
Most importantly, however, Lynsey and her team love what they do. How could they not when they’re able to showcase their exciting clients, visit some incredible places, and try new experiences, all while inspiring others to do the same?
Office: 0203 763 5170
Email: [email protected]
If you have a product or service and need to reach out to the UK ski industry and then I doubt that you need to look any further than this list of the best UK ski PR agencies.
But what do you think? Do you own or know of a PR company that you believe should be on our list of the top 5 snow sport public relations companies in Britain? If so, please let us know.