Apr 12, 2023 BY Luke Rees
In today’s digital age, travel brands and adventure sports companies are faced with a tough decision. Should they hire a adventure sports writer or rely on AI-generated content? In this article, we will explore five reasons to choose a travel copywriter vs AI, and discuss the benefits of each.
A specialist action sport or adventure travel writer does not come cheap, can be time consuming to arrange and sometimes they go a bit off-brief. Whilst using AI to produce content is almost free, super quick and follows your instructions and style.
But an experienced travel copywriter vs AI brings so much more to the table. Below we explore five good reasons to hire an adventure sports writer instead of using artificial intelligence.
A skilled travel copywriter can craft engaging, unique articles that capture the reader’s imagination and inspire a sense of adventure. AI-generated content, such as Chat CPT, is improving rapidly. But it still struggles to produce truly original and creative pieces that can match the flair of a human writer.
To ensure that your content stands out in a sea of generic articles you should go human. Otherwise it may sound drab and unoriginal. This is particularly problematic to those in the know about action sports, adventure travel destinations or any specialist topic for that matter.
Opinions from AI are similar to the overriding consensus. But as a reader and a traveller I don’t want the same opinion from every article. Something that goes against the grain, that makes me think, which creates discussion and debate is more enjoyable and often better for the website posting it.
Another reason to choose a travel copywriter vs AI is the ability to establish an emotional connection with the audience through storytelling. A good travel writer can seamlessly weave personal anecdotes, vivid descriptions, and relatable experiences into their content.
For example, without recently testing AI – rather extensively! – I would not know that is misses out on the nuances delivered by a human. Yes it can create good copy, particularly for generic landing pages, but it doesn’t weave a narrative into the writing that entertains in the way a human writer will.
It is storytelling that fosters a connection with the reader that AI-generated content lacks. By engaging your audience on an emotional level, a skilled travel copywriter can keep readers hooked and coming back for more. All of which helps to sell your adventure holidays, action sport gear or promotes your destination.
A seasoned travel writer brings in-depth knowledge and personal experience to their copy. Extensive experience of different destinations and various adventure sports is invaluable and comes across in the writing. It helps provides valuable insights, expert tips, and an authentic perspective that AI-generated content simply cannot replicate.
I travelled with Tom Chesshyre, the author of numerous travel books, recently in Colorado. He was constantly taking notes, and almost every experience, whether that be a train ride from Denver to Winter Park tor buying a cowboy shirt from the original popper shirt shop, could be turned into a future article full of his experience and perspective.
The same applies when you hire an action sports and adventure travel copywriter. You’re paying for their expertise. To write convincingly about everything from skiing to skydiving to scuba diving you need to have done it. Otherwise an enthusiast will know you’re writing about something you have not experienced. The same applied to AI.
By working with a knowledgeable action sport or adventure travel writer, you can ensure your content offers a genuine and immersive experience for your readers.
Expertise in SEO is another reason to opt for human-written content. Skilled copywriters understand the importance of optimising content for search engines. They can effectively incorporate relevant keywords, like “why hire an adventure sports writer” and “travel copywriter vs AI,” without compromising the quality and flow of the text.
Additionally, an action sport or travel writer can adapt their writing style and tone to suit your brand’s voice. At AWE365 we have produced copy for everyone from Crystal Ski to Rockbusters, with styles ranging from dry and informative to punk (it’s best you don’t ask!). This ensures you maintain a consistent and cohesive online presence.
Lastly, error-free content is an essential factor in choosing a travel copywriter over AI. While AI content will usually be well written, it does make factual errors. Recently chat CPT said that St Kitts in the Caribbean was good for skiing and snowboarding, and talked about the mountains of Lithuania – but the highest point is just 303m!
A professional writer would not make those kind of errors. They will carefully research articles as their reputation is on the line if they get it wrong. After all you can write a bad getacopywriter review if you are unhappy which could affect future work.
A professional writer will proofread and edit their work to ensure it is free of grammatical errors, awkward phrasing, and inaccuracies. Although we all make mistakes from time to time – how many depends on timescale and profitability of a job.
While AI-generated content is good, it is less polished and more prone to awkward wording and rambling sentences. This impacts readability and could harm your credibility.
At this point it’s worth telling you I used AI to help me write this article. It provided an outline, did the basic research and came out with 500 words on the topic. The content was okay, but as a writer it didn’t meet the standard I require to put my name on it.
I have since edited it, reducing a lot of overly wordy sentences and added my opinion. There are now nearly 1200 words, it is more creative, with less awkward sentences, some personal experiences thrown in and hopefully it is more interesting – after all you have read this far!
While AI-generated content has come a long way, it is still not a patch on using a specialist adventure sport or travel copywriter. Human writers add creativity, emotional connection, in-depth knowledge, SEO expertise and attention to detail that AI has yet to fully replicate.
By hiring an experienced travel copywriter, you can ensure your content captivates your audience to enhance your brand’s online presence. All of which ultimately drives the results you are looking for.
So to conclude, you should you use an adventure travel copywriter vs AI. But don’t be surprised if the writer gets a helping hand from artificial intelligence. This doesn’t mean they put less work in, instead it means they have more time to devote to making the content unique, entertaining, personal, accurate and on point.
We hope you found these five reasons to hire an adventure travel copywriter vs AI useful. Check out our action sport travel copywriting service if you’d like to have all the above benefits.
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One response to “5 Reasons to Hire an Adventure Sports Writer: Travel Copywriter vs AI”
Thank you for your useful post It is very informative